Stripped-back Strategy
Helping brands grow through focus, clarity & consistency.
Previous Clients Before Bare Bones
Simplicity is the key
Forget the complex frameworks, cryptic acronyms and endless marketing jargon.
Bare Bones exists to strip away the noise that slows brands down.
Too many businesses get buried in theory and lengthy ‘brand work’ that never quite reaches the real decisions. Like what to sell, who to focus on and how.
I started Bare Bones to do the opposite.
Simple, honest strategy that sharpens your focus, strengthens your offer, and gives you an ownable, valuable story your whole business can stand behind.
No dragged-out process.
No 200-page brand bibles.
No flimsy thinking disguised as complex frameworks.
Just clear thinking, smart choices and human language everyone will understand.
Whole-business impact
With strategic clarity, every decision gets easier.
From commercial models and sales approaches, to product development, go-to-market strategy and marketing plans.
A powerfully simple brand strategy connects the dots between all of these things.
Not just the logo, identity and comms.
Testimonials
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“Ed has a knack for taking complex challenges and distilling them down to what really matters, making the strategy not just easy to understand, but easy to act on. His strategic thinking is razor-sharp, yet he delivers it in a way that feels intuitive and achievable.”
Founder
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“Ed is a joy to work with. He took the time and effort to get to know our brand and understand our vision and then deliver meaningful creative ideas, campaigns and messages that would resonate with our audience."
Founder
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“The DLF Hospitality Brand Identity has truly brought our spaces, experiences and ethos to life. A critical aspect was the in-depth research, stakeholders interviews and concept creation by Ed with his remarkable gift of wordsmithing. The response has been overwhelmingly appreciative, and so much of that is thanks to his artistry."
Head of Marketing
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“Ed was invaluable. He brings hugely insightful contributions, and he does so with passion and enthusiasm. The whisky world was new to Ed but you’d never have known that by the end of the project. I trusted Ed to interpret feedback exactly as needed and the response was always on point.”
Brand Director
How I can help
Stripping things back across three main areas:
Core Brand
Defining the unique value you offer.
Finding your true ‘why’.
Sharpening your innovation/ newness.
Defining what you do in simple, memorable language.
Narrowing who you serve (so that you can be more valuable to them).
Principles for how you distinctly behave.
Powerfully simple, practical messaging.
Commercial Story
Translating that value into profit.
Clear, compelling value propositions.
Purposeful pricing.
Revenue model refinement.
Channel prioritisation.
Engaging sales enablement.
Defining product / service architecture.
Simple, focused go-to-market strategy.
Creative Engine
Making meaningful connections.
Tone of voice guidelines.
Killer website narratives.
Unforgettable one-liners.
Investor decks worth remembering.
Meaningful design.
Big ideas and long-term platforms.
Bold & ballsy creative leaps.
Insightful, empathetic, human copywriting.